Congrats to Tony Wells, the CMO at 24-Hour Fitness! Tony is the winner of our free TiVo drawing that we held at the recent Aberdeen CMO Summit in San Francisco, where Zuberance was a silver sponsor. (TiVo is a Zuberance customer. We are obviously enthusiastic Advocates of the brands we work with.)
A fan is a consumer who likes your brand or product. Fans may be willing to join a group on Facebook. They may post something positive online about you on their blog or Tweet out news about your latest promotion or sale. Advocates, on the other hand, go out of their way to evangelize you. [...]
A new video about the transformational power of Social Media and Word of Mouth is making the rounds on the social web. Check it for yourself now: