December 2009

n this post we are going to debunk the the top five myths around B2B word-of-mouth marketing.

Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, word-of-mouth is more influential than ever. But is word-of-mouth effective in B2B environments?

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