- 01/28/2011 - How to Leverage Advocate-Generated Content
Prema’s career and extensive experience has traversed the entire spectrum of increasing and generating awareness and acquisitions through advertising for many top brands and marketers like HP, Adobe, Barclays Global & Symantec to now, driving engagement and conversions for brands through Advocacy programs. She was and continues to be intrigued by this simple idea of “leveraging the brand’s valuable assets i.e their best customers” and has strategized and implemented many successful B2B and B2C Advocacy programs for - Cablevision, Swisscom, E*TRADE, Symantec, Norton, CDW, Dremel tools, Intuit, Denihan Hotel groups, St. David’s Healthcare to name a few..
What Prema advocates: Apple, Toyota, William Sonoma, Costco, Trader Joe’s, Anthropologie, Mac, H&M, Express
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