A recent study from IBM surveyed 1,700 CMOs on their top marketing priorities for the next three to five years. As you can see in the chart below, marketers plan to most drastically increase their technology investment in social media, customer analytics, and CRM.
Investing more in social, analytics, and CRM means that marketers will gain more customer data and insights, highlighting a larger strategic desire to improve customer loyalty and advocacy. In fact, 67% of CMOs said that enhancing customer loyalty/advocacy was their top priority in managing the shift toward digital technologies.
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