All About Brand Advocates and Social Marketing
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“Stay hungry, stay foolish.” [Stanford commencement speech, June 2005]

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” [Apple Worldwide Developers Conference, May 1997]

“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” [Steve Jobs’ pitch to John Sculley, the Pepsi-Cola CEO Jobs brought on to run Apple (Sculley later pushed Jobs out of Apple)]

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” [CNNMoney/Fortune, January 2000]

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” [Stanford commencement speech, June 2005]

“We made the buttons on the screen look so good you’ll want to lick them.” [On Mac OS X, Fortune, January 2000]

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” [Fortune, November 1998]

“My job is not to be easy on people. My job is to make them better.” [CNNMoney.com/Fortune, February 2008]

“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

“It’s more fun to be a pirate than to join the navy.” [1982, quoted in Odyssey: Pepsi to Apple, 1987]

I tweet, therefore I am.
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