Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 Twitter followers may look tempting, but don’t overlook your own satisfied customers, your genuine Brand Advocates. While their networks may be smaller, their enthusiasm is greater and their recommendations drive real business.
We teamed up with Jay Baer, Founder of Convince & Convert, and created the Infographic below to show what makes Influencers and Brand Advocates different and why Influencer outreach is overrated.
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Cara Fuggetta
I tweet, therefore I am.
Great visualization! Am I allowed to use this graphic on our agency blog in an article?
We’d love for you to post on your agency’s blog. Go for it!
Cheers,
Cara
thanks a lot! here you can find the article
Cara and Jay…yes! Exactly. We’ve been taking the exact same PoV on this: http://www.slideshare.net/antseyeview/advocates-and-influencers
Finally, I get clear picture the difference between influencers and advocate, any good articles how to acquire advocate?