All About Brand Advocates and Social Marketing

Erik Qualman, author of Socialnomics, recently released his latest social media stats video, Social Media Revolution 2011. Take a look:

Some key stats:

  • 1 in 5 couples meet online. 1 in 5 divorces are blamed on Facebook.
  • If Facebook were a county it would be the world’s 3rd largest.
  • 50% of mobile Internet traffic in the UK is for Facebook. Imagine what this means for bad customer experiences.
  • Lady Gaga, Justin Bieber, and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea, Australia.
  • YouTube is the 2nd largest search engine in the world.
  • 90% of consumers trust peer recommendations. Only 14% trust advertisements.

Hungry for some stats on Brand Advocates? Check out our video on “The Marketing Power of Brand Advocates.”

-Cara Fuggetta, Marketing Manager, Zuberance

I tweet, therefore I am.

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