Facebook will feature its “Sponsored Story” ad units in users’ news feeds starting next month, giving marketers a more prominent foothold in the social network. The move is seen as an important step toward Facebook’s goal of delivering ads to its huge mobile-user base, and perhaps ultimately to third-party websites. “We really see Facebook becoming the operating system of the Internet for ad delivery in the future,” says ad executive Dave Williams.
At this point, most of the top brands have Google+ brand pages, but only a fraction of them are getting many visitors, according to two research firms.
This marks a year of strong growth for Foursquare, during which it secured $50m of venture capital funding that put a value of around $600m on the company. A blog post by co-founders Dennis Crowley and Naveen Selvadural said the cash would allow Foursquare to “move more quickly”, and the new membership stats suggest it has worked.
Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that he’s spent the better part of the past year meeting with chief marketing officers, and brand pages were a recurring and frequent request.
Instagram Becomes the Largest Mobile Social Network – Socialfresh
Instagram added 2 million new users last month. Everyone seems to love the fast growing app (only available on iPhone for now).