A new study by Nielsen found that consumers are indeed losing faith in paid media and looking to their friends for brand recommendations more than ever before. It is now crucial that brands get their Advocates to venture out on the social web and recommend on their behalf.
Google+ Redesign: Here’s What’s New – Mashable
Google’s social network got a redesign that makes it prettier and easier to navigate. “It accelerates our efforts to create a simpler, more beautiful Google,” Google Senior Vice President Vic Gundotra argued in a blog post announcing the redesign.
Nobody has Cracked the Engagement Code. As much as social networks would like brands to think that their targeting abilities will mean a greater return on investment, an 8% drop in ad engagement on Facebook in the last quarter of 2011 and the first quarter of 2012, shows us that the “secret code” to reaching the online audience in a meaningful way has yet to be cracked.
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers – Amazon and eBay – have added Pinterest buttons to product pages.
LinkedIn Rolls Out New Targeted Follower Tools for Marketers – Business Insider
LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: “Targeted Updates” and “Follower Statistics.”