Myspace: Five Lessons Learned From the Front - Tech Fortune
Myspace may be the most high-profile failure to turnaround a major Internet media property. Now, ex-CEO Michael Jones reveals what went wrong — and why.
While most presenters at the Association of National Advertisers annual meeting in Phoenix took the opportunity to tout their brands to the hundreds of marketers and vendors, Adobe SVP-Global Marketing Ann Lewnes aimed her pitch directly at one man — the guy hosting the show, ANA CEO, Bob Liodice. “The goal of this presentation is to convert Bob Liodice” Ann said.
The Secret of Virgin America’s Happy Customers - iMedia Connection
For her opening keynote at iMedia’s Breakthrough Summit, Porter Gale, former vice president of Virgin America, emphasized the power digital had in Virgin America’s success. Gale took attendees through the never-before-shared making of the company that transformed the traditionally stressful, stale peanuts hassle of air travel into an experience so pleasant that one consumer said it was akin to “flying in an iPod.”
Check out the recording from the recent Zuberance webinar on “Turning Fans and Followers into Brand Advocates,” where marketing experts shared best practices on leveraging your fans, followers, and customers to recommend your brand and products to their networks. The speakers presented social marketing success stories from top brands like Microsoft, Rubio’s, Blurb, and Ooma.
During the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: #integration, #scaling, and #crisis.