All About Brand Advocates and Social Marketing
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Are We Approaching the End of the Daily Deals Era? – Mashable

The golden age of daily deals, led by the unprecedented growth of Groupon, seems to be coming to its end. Last week, Facebook killed off Deals, its Groupon competitor, after just four months. Facebook, with its 750 million users, couldn’t find a way to make daily deals work. And its not alone: BusinessWeek reports that Yelp is cutting down on its year-old daily deals product. Half of the sales staff will be cut and the company will refocus on its core business of local reviews.

Facebook Set to Launch Music Service on Sept 22 – SocialTimes

Facebook Music looks to be coming — and coming very soon. Facebook Music will be going head to head with Music Beta by Google (currently the focus of some new corporate attention) alongside already established offerings from Apple and Amazon. As we’ve seen through the public’s waning interest in Music Beta by Google (itself suffering from the same problem that Facebook Music may ultimately face — alienating an excited public by creating apathy during the wait for long-expected services) it can be difficult to determine how, exactly, a new music service, even one created by an internet giant, will catch on.

Survey Finds Promise in Consumers’ Attitudes toward Promoted Tweets – eMarketer

Consumers are generally upbeat about Twitter’s Promoted Tweet service, which lets brands pay to insert messages into users’ Twitter streams, according to a Lab42 survey. About 11% of users said they found the tweets “annoying,” but about a quarter said they had received tweets relevant to their interests. About a fifth of Twitter users said they had received discounts, and a similar number said they had discovered brands through the program; 14% said they had retweeted a promoted message.

Who Was Behind @Irene? An Agency of Course. – Adage

Twitter user @Irene — that’s Irene Tien, a product strategist at Huge — took the social network by storm last week when she started using the account for first-person tweets purporting to be from Hurricane Irene. The ad-hoc parody was the brainchild of Huge’s marketing division, and was carefully gauged to entertain and educate without being insensitive to those affected by the disaster, Tien writes. “If we had tried to be promotional or take advantage of the opportunity for our own ends it would have failed,” Tien writes.

The End of Social Media 1.0 – Brian Solis

From “Social Network Fatigue” to “Deals Fatigue” to “Follow Fatigue,” businesses are facing a crossroads at the intersection of social and media. Following the path of media continues a long tradition of what Tom Foremski refers to as “Social Media as Corporate Media.” Following the path of social is a journey towards relevance.

-Cara Fuggetta, Marketing Manager, Zuberance

I tweet, therefore I am.
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