All About Brand Advocates and Social Marketing
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What the Google Purchase of Zagat Means – Chicago Tribune

Word that Google has acquired Zagat, the prestigious restaurant-rating organization, no doubt sent a current of excitement through the entire dining community, ending with an unpleasant jolt to Yelp headquarters. Use Google to search for any restaurant, and what pops up? The restaurant’s home page, of course, usually followed by Yelp’s collection of community reviews of the place. Sometimes, Yelp reviews pop up ahead of the restaurant’s own page. Expect that to change now that Zagat’s online ratings, previously available only to subscribers, become available to all and sundry under the powerful Google umbrella.

When Bloggers Don’t Follow the Script, to ConAgra’s Chagrin – NY Times

In August, food bloggers and mom bloggers in New York were invited to dine at an underground restaurant in a West Village brownstone run, apparently, by George Duran, the chef who hosts the “Ultimate Cake Off” on TLC. The surprise: rather than being prepared by the chef, the lasagna they were served was Three Meat and Four Cheese Lasagna by Marie Callender’s, a frozen line from ConAgra Foods. But it was the marketers, not the diners, who were in for the biggest surprise.

Top 10 Quotes from Dreamforce 2011 – ZuberRants

Memorable quotes from keynotes and sessions at Salesforces’s Dreamforce 2011 in San Francisco from industry leaders and analysts.

Marketers View Social Media as Most Important For Upcoming Shopping Season – SocialTimes

More brands are electing the use of social media for an increase in name recognition this holiday season. In keeping with the Bizo survey, brands are aiming their marketing efforts toward social shopping into the fall season; and then without stopping, they are going all the way to the holiday season.

Facebook Begins Testing Friend Filters in Newsfeed – Mashable

Facebook has begun testing a slew of changes to the News Feed, including friend list filters and Smart Lists that automatically categorize your friends. The changes seem to be aimed at making the content within the News Feed more relevant. These changes, as far as we can ascertain from screenshots sent to us, show that Facebook is dividing the News Feed into lists, much like Google+ has done with Circles. “Feed filters make it easy to see a selected set of friend’s updates in one place and share exclusive with them,” Facebook’s guide to the new feature states.

-Cara Fuggetta, Marketing Manager, Zuberance

I tweet, therefore I am.
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