All About Brand Advocates and Social Marketing
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“Up to 90% of [marketing] spend goes to advertising and retail promotions. Yet the single most powerful impetus to buy is often someone else’s advocacy.” – David C. Edelman, Principal, McKinsey & Company, in Harvard Business Review”

Marketers are spending money in all the wrong places! To which we say…

I tweet, therefore I am.
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1 Comments

One Response to What’s wrong with this picture?

  1. Stephanie says:

    Couldn’t agree more — funny that I just saw these charts, they will go perfectly in a ppt I am doing this afternoon to make a similar point (appropriately sourced, of course). I just launched a new site (www.adpropo.com) to address the fact that while brands are spending tons of time and money in online ads, they just end up overwhelming or (worse) annoying consumers. There’s got to be a better way for the 2 sides to come together, engage, and deliver value to each other. I am hoping adpropo is one great way to solve that. Thanks for so clearly and concisely summing up this piece of the issue; the full post of the HBR piece is interesting – I hadn’t seen that yet.

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