From the category archives:
B2B
A recent study by eMarketer highlights the importance of brand advocates and their influence online and offline. Over 53% of US online users have an active role helping a friend or a family member make a decision about a product purchase and over 40% of active US online users share product advice that they’ve read online.
Reaching [...]
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EyesLipsFace, under Ted’s leadership, has been at the forefront of social marketing and innovation by using social media to turn advocates into sales and quantifiable ROI. According to a study by Zuberance, the advocate channel outperforms more traditional online marketing channels like search engine marketing and display by a factor of five on average. EyesLipsFace has been able to tap into that advocate channel by energizing their passionate customers and turning them into a large virtual sales force that is driving quantifiable sales.
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This post was written in collaboration with Liz Kerton who is the President of The Telecom Council of Silicon Valley. We wanted to provide more background on the importance of being nominated to the SPIFFY awards and why they are not only relevant for Zuberance but for the Telecommunications Industry as a whole. Zuberance [...]
Contact us to boost Leads & Sales Now
Phone us to 415.264.1821 or email us at matt@zuberance.com