From the category archives:
Brand Advocates
Moms make or heavily influence many, if not all purchase decisions in the family. In my family, if my dad made a major purchase decision without consulting my mom first, he could find himself standing in the “Returns” line at the store.
In fact, moms are a powerful and highly influential consumer segment, driving billions in [...]
Contact us to boost Leads & Sales Now
Phone us to 415.264.1821 or email us at matt@zuberance.com
A recent study by eMarketer highlights the importance of brand advocates and their influence online and offline. Over 53% of US online users have an active role helping a friend or a family member make a decision about a product purchase and over 40% of active US online users share product advice that they’ve read online.
Reaching [...]
Contact us to boost Leads & Sales Now
Phone us to 415.264.1821 or email us at matt@zuberance.com
n this post we are going to debunk the the top five myths around B2B word-of-mouth marketing.
Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, word-of-mouth is more influential than ever. But is word-of-mouth effective in B2B environments?
Contact us to boost Leads & Sales Now
Phone us to 415.264.1821 or email us at matt@zuberance.com
