Getting more fans and followers is great. Finding your Brand Advocates and energizing them to generate Social Recommendations is even better.
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Date: Wed, Oct 26, 2011
Time: 11am-12pm PST
Twitter hashtag: #LikesToLeads
Sponsors: Zuberance & Gleanster
Many marketers today are focused on building their social following on Facebook, Twitter, and other channels. However, clicking a ubiquitous “Like” or “Follow” button is the lowest common denominator when it comes to showing brand affinity. To gain true social marketing value, companies should identify their most enthusiastic fans and followers (AKA Brand Advocates) and energize them to share recommendations to their social networks. That’s exactly what Top Performers are doing, according to new Gleanster research. How they’re doing it, what technologies, business processes, and organizational resources they’re implementing, what metrics they’re using to track and measure success, and what specific business benefits they’re deriving as a result of their efforts are the focus of this webinar.
Register for the webinar and learn how to:
- Identify your Brand Advocates amongst your fans and followers
- Turn likes into leads
- Reduce customer acquisition costs via your fans and followers
- Energize your fans to generate social recommendations
Featured Speakers:
All registrants will receive a free copy of:
About the Speakers
Umang Shah, Social Strategist, Microsoft
Umang Shah is a Social Strategist at Microsoft, responsible for engaging customers and partners in the US Small and Midsize Business market. Prior to Microsoft, he founded Cubed Consulting, a small Integrated Marketing consultancy providing services to emerging and evolving businesses in the San Francisco Bay Area. During his time at the Xerox Corporation, Umang became a recognized Thought Leader in Customer Marketing and Social Media. He led a Digital Marketing Team (unofficially) tasked with “making Xerox cool again” through the creative application of emergent technologies. Umang has served as the Social Media Strategy Advisor to VC Taskforce and was also responsible for launching innovative Customer Marketing programs for BEA Systems and VMware. Umang is currently based in Bellevue, WA.
Jeff Zabin, Research Director, Gleanster
Jeff Zabin is research director at Gleanster, where his coverage includes social media marketing and monitoring. Until December 2009, he served as vice president and research fellow at Aberdeen Group. Zabin is the author of two bestselling business books: The Seven Steps to Nirvana and Precision Marketing. He has written more than a hundred influential articles in leading trade magazines as well as dozens of popular industry reports. Prior to joining Aberdeen in 2007, Zabin headed up product marketing and led the thought leadership program for the Global Marketing Solutions division of Fair Isaac (FICO) and served as vice president of marketing at Seurat Company, which was acquired by FICO in 2003. Zabin began his career in educational publishing, at Houghton Mifflin, and later served as a Peace Corps volunteer in rural Bolivia. He is a graduate of the University of Wisconsin-Madison.
Rob Fuggetta, Founder/CEO, Zuberance
Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”
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Laura Messerschmitt, VP of Marketing, Outright (
Rob Fuggetta, Founder/CEO of Zuberance (
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