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Dave Evans of Digital Voodoo wrote a thought-provoking article on ClickZ about whether social media should be considered a marketing channel, or a collaborative space for social networks to learn. The answer to that question drives whether the consumers’ message drives the social web, or whether it remains another soap box for marketers.
We posted a [...]
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An interesting article by Jason Clark at iMedia Connection this week has me thinking (read the full article here). In his article, he is clear that Twitter is about to jump the shark. He cites many reasons for the coming downfall: the past trends (death in some cases) of other online Social Networking solutions—from BBS to Facebook—Twitter’s 70% [...]
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Word of Mouth is a powerful way to engage your prospects and customers, to drive awareness, and increase sales. However, when Word of Mouth turns on you—like what happened to Domino’s Pizza in the last few weeks—the only choice is to amplify your positive Word of Mouth.
Don’t let what happened to Domino’s Pizza be the [...]
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Phone us to 415.264.1821 or email us at matt@zuberance.com
