The subject of the webinar is how B2B marketers can leverage the power of Word of Mouth to drive sales.
Our special guest is Paul Dunay from Avaya, an award-winning B2B marketer and the author of “Facebook Marketing for Dummies.” Paul’s one of the top marketing bloggers and a social media expert with a large following on Twitter.
Marketers know that the only way to show the power of Word of Mouth (WOM) is to measure it. Our team atZuberance works around the clock to help leading brands track their ROI for their WOMM efforts with high-performance management, reporting and analytic systems. Case-in-point: Symantec.
Jeff Zabin at Aberdeen Group did a great job showcasing how [...]
An interesting article by Jason Clark at iMedia Connection this week has me thinking (read the full article here). In his article, he is clear that Twitter is about to jump the shark. He cites many reasons for the coming downfall: the past trends (death in some cases) of other online Social Networking solutions—from BBS to Facebook—Twitter’s 70% [...]