If someone told you there was a shoebox full of hand-written highly qualified referral leads buried next to a tree in South Dakota, would you grab a shovel and venture to retrive them? Judging by the stats below, I’m sure every marketer and salesperson would be on the next flight to South Dakota cracking a bottle of champagne!
Facts about Lead Generation
- Sixty percent of B2B marketers say generating leads is their top goal for 2012, followed closely by 57 percent who said “converting leads into paying customers” is their top priority (MarketingSherpa, “2011 B2B Marketing Benchmark Survey”).
- The average cost per lead using traditional outbound marketing tactics (direct mail, trade shows, direct marketing) is $346, according to HubSpot’s 2012 State of Inbound Marketing.
- In a recent survey by HubSpot, about 25 percent of marketers said referral leads were worth $1,000 per lead to their company and about 10 percent said referrals were worth more than $10,000.
Today, we’ve announced a new lead generation solution to help marketers and salespeople generate thousands of “free” referral leads from their own Brand Advocates and their social networks.
Zuberance’s new “Advocate Referrals” solution is not a tell-a-friend tool or pay for referrals tactic. It’s a complete referral marketing solution that enables companies to systematically:
- Identify Advocates from among customers, Facebook fans, Twitter followers, website visitors, and more;
- Leverage Advocates to generate referral leads by making it easy for Advocates to create and/or share compelling content and offers with their social and business networks;
- Track and optimize results in real-time.
How it works:
The Zuberance Advocate Platform automatically tracks which Advocates are sharing content and offers with their social networks; how many referrals have been generated; and the conversion rate for these referrals. A/B testing enables marketers to compare and analyze what offers or content being shared by Advocates are generating the most referrals. The Zuberance Advocate Platform also enables marketers to automatically re-engage Advocates to spur more sharing and referrals.
“Referral leads are the Gold Standard of leads, the Glengarry leads. These are the leads that marketers need and salespeople crave,” said Rob Fuggetta, Zuberance Founder & CEO. “Zuberance’s Advocate Referrals delivers thousands of qualified referral leads into the sales funnel, boosting sales fast,” he stated.
To learn more, read the full press release here.