From the category archives:
Research/Studies
Moms make or heavily influence many, if not all purchase decisions in the family. In my family, if my dad made a major purchase decision without consulting my mom first, he could find himself standing in the “Returns” line at the store.
In fact, moms are a powerful and highly influential consumer segment, driving billions in [...]
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A recent study by eMarketer highlights the importance of brand advocates and their influence online and offline. Over 53% of US online users have an active role helping a friend or a family member make a decision about a product purchase and over 40% of active US online users share product advice that they’ve read online.
Reaching [...]
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The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research.
Contact us to boost Leads & Sales Now
Phone us to 415.264.1821 or email us at matt@zuberance.com
