All About Brand Advocates and Social Recommendations
Shocking Brand Advocacy Facts

REGISTER NOW

Date: Wednesday, March 21, 2012

Time: 11:00 AM PST/ 2:00 PM EST

Twitter hashtag: #zuberance

In the social media era, power has shifted from advertising’s Mad Men to millions of trusted Brand Advocates.

Zuberance, a social media marketing company that focuses on Brand Advocates, will present three surprising results from a major new study about these influential consumers. The study, which involved 1,445 US consumers, shows that Brand Advocates are even more influential than previously thought.

Join this free, interactive webinar to get new insights about Brand Advocates including:

  • How often Brand Advocates recommend, what they recommend, and why
  • The surprising size of Brand Advocates’ social networks (it’s much larger than previously thought)
  • What happens when Brand Advocates recommend products and services

You’ll also get expert advice on how you can turn your brand’s Advocates into a powerful marketing force. This webinar is sure to fill up fast. Register now!

Bonus! Each registrant will get a free copy of a new whitepaper that details the findings of Zuberance’s ground-breaking new Brand Advocate study.

Expert Speaker: Rob Fuggetta, Founder/CEO of Zuberance and author of upcoming book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force”

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a social media marketing company that powers advocacy programs for leading consumer and business brands. Fuggetta is a former partner at Regis McKenna, Inc., the legendary Silicon Valley technology marketing and communications firm, where he co-led the Apple account. He later became the CMO at Genuity, a Verizon spin-out which went public in June 2000, where he launched the award-winning Black Rocket e-business solution. He is the author of the forthcoming book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.

Check out the “Three Surprising Facts About Brand Advocates” Infographic!

Brand Advocates – consumers and business buyers who frequently recommend brands and products without being paid – are highly trusted and influential. Their recommendations drive trillions of dollars of purchase decisions for everything from cars to computers, fish tacos to fitness memberships, software to smart phones. Now, a new study sponsored by Zuberance has revealed three surprising findings about Brand Advocates.

This study provides further evidence about the power and influence of Brand Advocates.The message in the data is clear for B2C and B2B marketers: find and activate your Advocates now to generate more recommendations, referrals, and revenues.

Download the full report here.

Don’t miss our March 21 webinar: Founder/CEO of Zuberance, Rob Fuggetta, will present the findings from “Three Surprising Facts About Brand Advocates” and share the implications for marketers. Click here to register.

(Click here to view the Infographic in your browser.)

 

 

50% of B2B customers are highly likely to recommend products/services to their networks.

 

 

 

30% of B2B Advocates recommend the first time they are given the opportunity.

 

70% of B2B Advocates’ contacts respond to recommendations (i.e. by reading recommendations, considering purchasing the product, or clicking through to purchase.)

 

Source: Zuberance customer advocacy data

Learn “How Box, Parallels, and AVG Technologies are Leveraging Customer Advocates to Drive Sales Now” during our webinar on February 29, 2012 at 11:00 AM PST/ 2:00 PM EST. Register here.

 

 

 

4 out of 5 consumers don’t buy after reading a negative review online. (source: Cone Online Influence Trend Tracker.)

That means just one Negative Nancy or Sour Sally can prevent prospects from purchasing your products.

Read more about the study here.

Find out how much negative reviews are costing your business now and what you can do to fight back!

 

What’s a Brand Advocate worth to your company? Find out here.

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