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Click here to download the checklist
Are you considering a Brand Advocate program? Maybe you’re wondering whether or not you need a Brand Advocate partner or if you should do it yourself. We’ve created a checklist that can help you.
This checklist includes key questions to ask yourself about:
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Click here to download the whitepaper now.
Everyone agrees that content is vital to marketing. But “feeding the content beast” is expensive and time consuming. According to a recent study from Curata, the top three challenges of content marketing are:
1. Creating original content
2. Having time to create content
3. Finding high-quality content
Well, here’s the good news: You have a secret content marketing weapon that will help you overcome all three of these obstacles. That weapon is your highly-satisfied customers, AKA your “Brand Advocates.”
Your Advocates will gladly create compelling content such as:
Advocate-generated content provides powerful benefits to your company and brand:
And since Advocates are your most passionate and enthusiastic customers, you don’t have to motivate them with perks, coupons, or cash. So what’s the secret to getting Advocates to create compelling content for your brand? Download the whitepaper now to find out.
You’ll learn how to:
Download now: How to Super-Charge Content Marketing via Brand Advocates
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Fun fact: Customer acquisition is the top priority for B2B companies according to BtoB Magazine.
Here’s an even funner fact: Each energized Brand Advocate will bring a company three new customers. The best part? You don’t have to pay them!
A new Zuberance report lays out the business case for advocacy and shows why energizing Brand Advocates is a highly effective and cost-efficient strategy for boosting customer acquisition.
First, what do we mean by an “energized Advocate?” This is a highly-satisfied customer that authentically recommends your brand, product, or service, whether it’s face-to-face, on social networks or third party review sites, via email, etc.
Advocates Deliver $567 Million for an Enterprise Software Company
In their book, Answering the Ultimate Question, How Net Promoter Can Transform Your Business, authors Richard Owen and Dr. Laura L. Brooks stated that, on average, each Advocate for an enterprise software company will bring in about one-half of a customer via referrals (the actual number was .54). The average customer spend within this industry is $1.05 million. In other words, 1,000 Advocates would bring in 540 new customers, generating a whopping $567 million for the company.
Each Advocate Brings You 3 New Customers
Using .54 as the base case for advocacy, we add 2.5 new customers. Why? There are four additional factors that were not accounted for in Owen and Brooks’ original estimate.
1. Advocates are highly effective “sales people.”
Living in the era of social media, we all know that people trust their peers more than advertising (92% vs 24% in fact, according to Nielsen). Plus, 89% of people say online reviews influence their purchase decisions, according to the eTailing Group. Parallels, a desktop virtualization software company, got a stunning 30% sales conversion rate – about 60X higher than traditional online conversion rates – when Advocates shared offers on Facebook, Twitter, LinkedIn, and via email.
2. Advocates are frequent recommenders.
In many high-interest categories like restaurants, travel and tourism, and media and entertainment, Advocates refer many more than four prospects. (This was the assumption in the Owen and Brooks analysis.) For example, think about the incredible hotel you stayed at during your recent trip to New York and how many friends and colleagues you raved to afterwards. In fact, 28% of Brand Advocates recommend their favorite brands and products once weekly (source: Three Surprising Facts About Brand Advocates, Zuberance).
3. Advocates recommend in multiple ways.
In addition to referrals, Advocates drive sales by creating positive reviews and testimonials plus sharing promotional offers and content with their social networks. These activities drive not just social chatter, but sales.
4. Empowered by social media, Advocates reach thousands of prospects.
Since Owen and Brooks conducted their study in 2008, the adoption and use of social media has skyrocketed. Facebook’s Paul Adams states in his book, Grouped, that one Advocate recommendation reaches 10,000 people if it’s passed along only three times.
Depending on the size of your Advocate army and customer lifetime value, energizing your brand’s Advocates may boost several millions of dollars in sales. And since you don’t need to pay authentic advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising. Now is the time to turn your Advocates into powerful and inexpensive customer acquisition machines.
Download “The Business Case for Advocacy” now to learn more.
-Cara Fuggetta, Marketing Manager, Zuberance
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Download: The Business Case For Brand Advocacy
Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business. Depending on the number of your Advocates and your customers’ the lifetime value, this may be worth several millions of dollars. And since you don’t need to pay authentic Advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising.
Download this whitepaper to determine:
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Download: Word of Mouth Marketing for Restaurants
How to Harness the Power of Word of Mouth and Brand Advocates to Boost Sales and Ratings
Word of Mouth marketing has been called the most powerful form of restaurant marketing. Forward-thinking restaurant marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) Take Rubio’s Fresh Mexican Grill: In only a few months, Rubio’s has identified 52,000+ Advocates and energized them to share 60,000 offers to their social networks, plus rate and review their local Rubio’s on Yelp. Download the whitepaper to learn how you can find and activate your Brand Advocates to recommend your restaurant, driving sales and boost ratings.
Download this white paper and learn:
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Hungry for resources on brand advocacy, word of mouth marketing, and social media? Well you’re in luck! We just launched our new resources page. Check out some of the featured content:
Whitepapers
Webinars
Case Studies
Stats on Brand Advocates
Videos
Panel discussions and key takeaways from past events
Visit the Brand Advocacy Resources Library
-Cara Fuggetta, Marketing Manager, Zuberance
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Download: Turn Your Customers into a Powerful Marketing Force
If you’re like lots of companies, you have a very valuable marketing resource just going to waste: Brand Advocates. They’re your most passionate and influential customers. They’re already recommending your products- with no incentive. Can you imagine what they’d do if you were working with them?
This report covers Word of Mouth Marketing success stories in various industries including:
Download the Case Study to learn how:
-Cara Fuggetta, Marketing Manager, Zuberance
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Download: Turning Fans and Followers into Brand Advocates
Many marketers today are focused on getting more fans and followers on Facebook and Twitter and increasing engagement on social channels via games, discounts, and promotions. But getting more fans and followers and increasing engagement don’t necessarily translate to sales. The real social marketing value comes from finding your most enthusiastic fans and followers (AKA Brand Advocates) and energizing them to recommend your company to their social networks.
Download the whitepaper and learn how to:
We want to hear from you! Feel free to share your thoughts on the whitepaper here.
-Cara Fuggetta, Marketing Manager, Zuberance
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Download: How Hotels Can Turn Word of Mouth & Social Media Into Sales
Hotel marketers dedicate precious resources, dollars, time and energy luring and converting new customers. However, their most valuable marketing resource is often overlooked: Brand Advocates. This powerful segment of influential and passionate customers is already singing your praises by recommending your hotel, both online and off. Energizing your Brand Advocates can bring you the ultimate prize: a powerful marketing force that continuously recommends and sells on behalf of your hotel without being paid to do so.
Download this whitepaper and learn:
We want to hear from you! Feel free to posts your thoughts about the whitepaper here.
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Download: The ROI of Energizing Brand Advocates.
Companies that systematically identify and energize Brand Advocates to create online recommendations are getting at least a 10X ROI in media and sales value, shown by our analysis of the Zuberance-powered social recommendation program. In other words, for every $1 a company invests in energizing Advocates, the company gets $10 in positive Word of Mouth impressions and sales. This 10X “Return on Advocacy” is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches.
Download this whitepaper and learn:
We want to hear from you! Feel free to share your thoughts on the whitepaper here.
