From the category archives:

WOMMA

Rob Fuggetta @ WOMMA HQ

by Rob Fuggetta on November 5, 2009

Rob Fuggetta, Zuberance’s Founder and CEO, stopped by WOMMA’s HQ in Chicago the other day to chat with the fabulous WOMMA team (Kristin Horstman Tara Remington, Steve Ziemba) about Zuberance, Brand Advocates, and WOMMA’s upcoming annual summit in Las Vegas Nov 18-20. The theme for this year’s WOMMA Summit is “Creating Talking Brands: Beyond Social [...]

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Is Social Media the New Black?

by Zuberance on September 16, 2009

Dave Evans of Digital Voodoo wrote a thought-provoking article on ClickZ about whether social media should be considered a marketing channel, or a collaborative space for social networks to learn. The answer to that question drives whether  the consumers’ message drives the social web, or whether it remains another soap box for marketers.
We posted a [...]

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Word of Mouth Spending is Expected to Reach $3 Billion in 2013

by charlesjorlando on July 29, 2009

PQ Media just announced its key findings from their upcoming report, Word of Mouth Marketing Forecast 2009-2013.  Despite the recession, Word of Mouth spending by leading brands continues to increase and is “on pace to remain among the fastest growing segments of the media and communications industry this year”.  Moreover, PQ Media projects Word of [...]

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Phone us to 415.264.1821 or email us at matt@zuberance.com

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