Here is the video of the Zuberance webinar with Jeffrey Hayzlett, Kodak’s Chief Marketing Officer. Please feel free to pass it along. The discussion around brand advocates and social media ROI (or Return on Ignoring as Jeff likes to say) gets very interesting half way through the webinar.
Ted is a pioneer in the social media and social marketing field. Ted has been able to weave social media into the DNA of his company and not only as an afterthought or silo. You can read more about how Ted has been able to do this here. Rob Fuggetta, CEO and Founder of Zuberance, will compliment Ted’s presentation with tips on how your company can energize brand advocates and turn that into sales.
Last week we had the honor of having Paul Dunay as a guest speaker in our word-of-mouth webinar series at Zuberance. Rob Fuggetta (Zuberance founder) and Paul Dunay presented and interacted with hundreds of attendees from a variety of companies. Attendees ranged from marketing managers to C-level execs from Fortune 100 companies to small and medium size businesses.