From the category archives:

WOM Rules

Top 9 Word Of Mouth Rules For Building Successful Marketing Programs

by Rob Fuggetta on December 8, 2009

Here is a list of best practices about word of mouth marketing that we have developed and that are the base behind the successes we’ve been able to achieve for our customers. These rules are at the core of what we believe is the power of the advocate.

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Phone us to 415.264.1821 or email us at matt@zuberance.com

Word of Mouth Rule #9: How much is a Single Advocate Worth?

by Rob Fuggetta on December 7, 2009

In “The Ultimate Answer,” author Richard Owens, the CEO of customer satisfaction company Satmetrix, says a single Advocate of an enterprise software company is worth $565,000, based primarily on the Advocate’s lifetime referral value.

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Phone us to 415.264.1821 or email us at matt@zuberance.com

Word of Mouth Rule #8: Advocates are your Most Valuable Customers

by Rob Fuggetta on November 30, 2009

Advocates are 2X to 3X more valuable than average customers, according to studies by Yahoo!, Comscore, Zuberance than others. Why? •  Advocates drive sales. Advocates not only are about twice as likely to recommend their purchases to friends than non-Advocates, but their friends also buy the recommended products two to three times more often. (see [...]

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Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

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