Date: Wednesday,September 19, 2012
Time: 9:00 AM PST/ 12:00 PM EST
Hosted By: Zuberance & Word of Mouth Marketing Association (WOMMA)
You may spend millions of dollars on elaborate marketing campaigns. But there is nothing more powerful than a trusted recommendation from a Brand Advocate. In fact,Â Brand Advocate recommendations are the #1 influencer of purchase decisions in nearly every product category from smartphones to software, cars to computers, financial services to fitness memberships. Advocates’ love for you is no summer romance or brand fling. When you create and engage an Advocate, you’ve identified a renewable marketing asset you can leverage for years.
What You’ll Learn:
- How to identify and energize your best customers (AKA Brand Advocates)
- 10 creative ways to leverage the enthusiasm of your best customers to drive positive Word of Mouth and sales
- How to measure the impact of brand advocacy program
Andy heads social media for Anytime Fitness, the world’s largest fitness franchise. He’s particularly interested in how social transforms consumer experiences and expectations. In previous roles, he produced award-winning work at a Minneapolis agency, and spent a year teaching and traveling in Argentina. Andy is currently training for his 8th marathon and tweets at @agiefer.
Laura has over 10 years of experience working with small businesses at Deloitte Consulting, the Export-Import Bank, Intuit, and Outright. Her first job was in a small business (an after school tutoring program for young kids) and she’s still serving small businesses today at Outright, the online accounting solution for sole proprietors. Laura led Outright threw a tremendous growth period over the last year using advocacy and social marketing to drive acquisition. This culminated in the acquisition of Outright by Go Daddy in July 2012.
Rob Fuggetta, Founder/CEO, Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John H. Wiley, 2012) (@robfuggetta)
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
10 attendees will receive a copy of Rob’s new book, Brand Advocates