You can hire the best copywriter, but they’ll never beat an Advocate when it comes to authenticity.
CDW realized that truism and as a result they started using advocate reviews in their marketing copy, said Lauren McCadney, Sr. Segment Marketing Manager for CDW.
With the success of using Advocate reviews, their next step is allowing Advocates to produce videos. Plus, CDW is building out a more formal and trackable Advocate referral program.
Related Posts
David Spark
Spark Media Solutions
Pingback: It’s Time to Give Your Brand Advocates a Promotion | Zuber Rants by Zuberance | All about Brand Advocates & Social Recommendations
Pingback: Energize! New Book Coming Soon from Zuberance Founder #Energize | Zuber Rants by Zuberance | All about Brand Advocates & Social Recommendations
Pingback: And the Most Influential Social Network Award Goes to... | ZuberRants by Zuberance | All about Brand Advocates & Social Recommendations
Pingback: Energize! New Book Coming Soon from Zuberance Founder #Energize | Energize! How to Turn Facebook Fans, Twitter Followers, and Loyal Customers into Social Media Marketing Machines
Pingback: Even the Best Facebook Fan Page Engagement Rates Aren't That Impressive | ZuberRants by Zuberance | All about Brand Advocates & Social Recommendations
Pingback: Beyond Advocate Reviews: 7 Ways to Turn Advocates into a Powerful Marketing Force | ZuberRants by Zuberance | All about Brand Advocates & Social Recommendations
Pingback: Top 5 Brand Advocacy Best Practices For B2C AND B2B | ZuberRants by Zuberance | All About Brand Advocates and Social Marketing
Pingback: It’s Time to Give Your Brand Advocates a Promotion | Straight Talk | Ted Rubin
Pingback: To Build Consumer Trust, Brand Advocates Are the Key | ZuberRants by Zuberance | All About Brand Advocates and Social Marketing
Pingback: Top 5 Brand Advocacy Best Practices For B2C AND B2B | My Blog