Today we issued the second part of our five-part series on the power of Word of Mouth. In this report, we introduced the “Advocate Channel.”
The Advocate Channel is a powerful new marketing channel that leverages unpaid Brand Advocates to cost-effectively reach and influence millions of prospects. The Advocate Channel combines Word of Mouth — the world’s most trusted form of communications – with the reach and scale of the Internet and Social Media.
Three things distinguish the Advocate Channel from other marketing channels:
1. It’s more trusted than any other marketing channel. Marketing messages are delivered by Advocates, proven to be up to five times more trusted than paid media.
2. It’s more cost-effective. The Advocate Channel leverages unpaid Advocates versus paid media.
3. It’s highly efficient. The Advocate Channel delivers the kind of relevance that behavioral marketers can only dream about.
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