We are delighted to introduce our next live webinar. This time around we have a stellar gathering of social media and search engine marketing luminaries.

Time and date: March 23rd at 11 AM PT (2 PM ET).

Speakers:

  • Dave Peck, Social Media Strategist. Dave has helped brands such as CNBC and The Grammys with social media.
  • David Rodnitzky, Founder and Partner at PPC Associates. David has an unmatched depth of expertise in search programs to drive lead generation and sales for top brands and corporations
  • Rob Fuggetta, Zuberance Founder and CEO. Rob will be the host of the webinar bringing everything together into a conversation that will give you tangible guidelines to help you use social and search to drive sales and increase brand advocacy levels.

Dave Peck, Social Media Strategist

Dave Peck

Dave Peck

Dave Peck is the Social Media Strategist for LSF Interactive. He has helped build online communities for such companies such as UC Berkeley, Stella McCartney, and Wells Fargo. Dave has worked as a Social Media Strategist on projects for The Grammys, The Ozzy Osbourne Auction, George Lynch and NPR. The TV networks CNBC and Current tv have profiled him for his social media work as well as online community building. In the past few years he has: been a founding member of the Association For Downloadable Media, Founding Member of the Social Media Club Editorial Board, A Featured Blogger by Sony and a contributor to the book : Marketing In The Social Media Era. When he is not speaking at events like 140 The Twitter Conference, Community 2.0 and Netroots Nation.

David Rodnitzky, Founder and Partner at PPC Associates

David Rodnitzky

David Rodnitzky

David is a featured columnist for Search Marketing Standard and DM Confidential, and also writes a personal blog on search engine marketing at www.blogation.net. He is the founder of the Online Lead Generation networking group on LinkedIn, which now has over 5000 members worldwide.

In 2004, David joined Adteractive, an online lead generation company, as Director of Search Marketing. At Adteractive, David grew search marketing from less than $250,000 of revenue a month to fifteen straight months of revenue over $1,000,000 a month. He grew his search marketing team from two to eight team members and was promoted to Senior Director after barely a year at the Company. At Adteractive, he was recognized as a Google AdWords Professional and a Yahoo Search Marketing Diamond Ambassador.

David then joined Mercantila, an online retailer, in January of 2007 as Vice President of Advertising. At Mercantila, David was responsible for all search engine marketing, affiliate marketing, SEO, marketplaces, and email marketing. David managed an advertising team in San Francisco as well as in Bangalore, India. In less than nine months he doubled the Company’s monthly profit from advertising. He also negotiated business development relationships with eBay and Amazon.

Rob Fuggetta, Zuberance Founder and CEO.

Rob Fuggetta

Rob Fuggetta

Rob is the driving force behind Zuberance’s vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance’s business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business.

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Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

Here is the video of the Zuberance webinar with Jeffrey Hayzlett, Kodak’s Chief Marketing Officer. Please feel free to pass it along. The discussion around brand advocates and social media ROI (or Return on Ignoring as Jeff likes to say) gets very interesting half way through the webinar.


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Contact us to boost Leads & Sales Now

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We are so excited to have Jeffrey Hayzlett as our guest for our upcoming one-hour live webinar on Wednesday, February 24th at 10 AM Pacific Time. We want to continue (and maybe surpass?) the success we had with our last webinar with Ted Rubin (ELF Cosmetics CMO) as our guest. The response was fantastic so we want to continue to provide you with unique and valuable content through our webinars. Please feel free to register and let us know if you have any questions ahead of time by commenting here or emailing social @ zuberance.com.

You’ll have the chance to ask questions live and to get the answers directly from one of the most knowledgeable and involved CMOs in the industry. Follow this link to register for the webinar at the Zuberance website. Below you will find some more information about the Jeff. You can follow him on Twitter at @JeffreyHayzlett

Jeffrey Hayzlett

Guest: Jeffrey Hayzlett, Eastman Kodak CMO

Jeffrey Hayzlett reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. He will share his perspectives on what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing – particularly social media – to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.

Attendees will hear how Kodak is utilizing social media and other tools to transform itself; how to multiply the impact of marketing programs by utilizing other people’s money, and how to structure and focus marketing organizations to generate maximum impact.

To complement this fascinating conversation with Jeffrey, we will have the chance to hear from Rob Fuggetta on the power of the advocate and strategies that can be used to identify, mobilize and track advocates.

This is crucial to your company’s success, as a rather small increase on the number of advocates represents a huge gain in terms of market share. According to Delloitte, an increase of six percent points in brand advocates represents a total market share gain of $990 million in the beer industry. We will be blogging more about that research but wanted to give you a taste of what’s coming down the road and how rich the webinar is going to be.

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Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com