Over 100 Million Consumers Worldwide are WOM Advocates

This morning, we released the first report of a five-part research series, “Mobilizing Advocates, Driving Sales Now”. The report highlights key findings and best practices of Word of Mouth Advocacy. According to our research, more than 100 million consumers worldwide are Word of Mouth Advocates. Many are evangelizing their favorite brands via Facebook, blog posts, reviews, and other channels of social media. The study concluded that approximately 40% of a company’s customers — a surprisingly high percentage — are highly likely to recommend the company and its products or services to friends or colleagues. This “Army of Advocates” is highly influential, yet many companies are not identifying nor mobilizing influential Advocates, missing a major opportunity to increase sales. To obtain a copy of the report, click here.