All About Brand Advocates and Social Marketing

Exciting news! Today we launched a new solution that empowers employees to act as Brand Advocates (click here to read full press release). The employee advocacy solution enables companies to systematically identify enthusiastic employees (“Employee Advocates”) via customer engagement and social media listening tools and energize them to spread positive brand messaging via word of mouth and boost sales via Zuberance’s hosted advocacy applications. The solution also allows brands to track employee advocacy results and ROI in real-time.

Zuberance's analytics enable companies to track results of employee advocacy solutions in real-time.

Employees: A Powerful, Untapped Marketing Force

Employees are a powerful, untapped marketing force. Employee Advocates are employees who are willing to recommend their company and its products or services to others without the company paying or providing incentives for their recommendations. Employee Advocates are uniquely qualified to serve as Brand Advocates because they are highly credible, trusted sources for information about companies and their products or services.

Empowered by social media, Employee Advocates can collectively reach thousands to millions of people on the social web. Companies may have hundreds of thousands of potential Employee Advocates, depending on the size of the business. Large corporations such as Walmart (2.2 million employees), IBM (436,000 employees) and UPS (400,000 employees) may have massive “Employee Advocate armies.”

Employee Advocate Testimonial

Measurable Benefits

Zuberance’s employee advocacy solution makes it easy for companies to unleash the power of their Employee Advocates to recommend their company as a place to work, helping firms attract qualified employees and lowering hiring costs. Employee Advocates can also evangelize the company’s products and services, helping spread positive messaging and generating referral leads and sales. They can also defend their companies from negative messaging and social media ambushes.

Target Companies

Zuberance’s new employee advocacy solution is ideal for mid-size to large companies across multiple industries and verticals including retail, technology, healthcare, automotive, transportation, travel and hospitality and more. There are more than more than 10,000 firms in the U.S. alone with more than 1,000 employees, according to the U.S. Census Bureau. The employee advocacy solution is a perfect complement to Zuberance’s award-winning brand advocate solution, which leverages Customer Advocates as a marketing force.

Overview of Zuberance Advocacy Solution (both Brand Advocacy and Employee Advocacy)

Pricing & Availability

The Zuberance employee advocacy solution is available now! Click here to contact us for pricing and other details.

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2 Responses to New Zuberance Product: Employee Advocacy Solution

  1. Marc Drees says:

    How would you compare your Customer Advocacy Solution to online corporate referral solutions? Because from what I can determine based on the blog posting/press release it is merely a tool to identify and subsequently promote employees to talk about the company, it does not support any actual referral process steps (match vacancies with employee connections, signal matches to employees, facilitate distribution of vacancies to selected connections or broadcasting vacancies, monitor response, etc.).

    Is my assessment correct or am I missing something?

    • Hi Marc,

      The Zuberance EAS is not intended to be a comprehensive employee referral solution. Instead, the primary benefit of the Zuberance EAS is encouraging employees to spread positive Word of Mouth and help protect companies’ reputations. This is a powerful benefit. According to the Reputation Institute a one percent increase in a company’s reputation produces a one percent increase in a company’s market value. A one percent increase in Walmart’s reputation is equivalent to $200 million in market value. Obviously, companies with positive reputations can recruit qualified employees more easily than companies with negative reputations.

      Hope that makes it more clear. Thank you for your comment!



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