Aberdeen Recognizes Symantec Word of Mouth Program Powered by Zuberance
Symantec’s ground-breaking Word of Mouth marketing program powered by Zuberance has earned the prestigious Aberdeen “Excellence in Customer Advocacy” award. Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced the award at the recent annual Aberdeen CMO Summit at the Grand Hyatt Hotel in San Francisco, CA, on September 9 & 10, 2009.
Aberdeen’s Customer Advocacy Award recognizes companies for excellence in engaging and energizing highly-satisfied customers. The Symantec program enables customers of the company’s Norton products to share their enthusiasm with friends, colleagues, and millions online.
“The Norton Advocates program stands out because it is delivering measurable business value and ROI for Symantec,” said Jeff Zabin, Aberdeen Customer Management Technology Practice Research Fellow. “Symantec is best-in-class in demonstrating how to create and leverage a thriving community of customer advocates,” Zabin stated.
Over 10,000 Norton customers have become Norton Advocates since the program started last year. These Advocates have shared their enthusiasm for Norton by creating over 1,000 reviews and testimonials plus sharing offers with friends and colleagues. The Norton Advocates program is powered by Zuberance, the leading Word of Mouth marketing company.
“We are very honored to have been selected for this prestigious award,” said Diane Beaudet, Senior Director, User Engagement, Consumer Business Unit, Symantec. “We look forward to enabling even more Symantec customers to share their genuine enthusiasm for Symantec’s Norton products,” she added.
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