Each Advocate reaches approximately 150 people in his or her social and/or business network. We reached that conclusion by analyzing publicly-available data from social networking sites like Facebook, Twitter, LinkedIn, plus email marketing trade associations, and other sources. First, we added the total number average number of contacts that people have. We then discounted by [...]
I recently start looking for some educational software for my younger son but was not sure, which one to pick. As a responsible dad, I spent looking around web but one day I found review written by my friend in Yahoo! Blog, I noticed her recommendation as an advocate and being I trust her, so [...]
A fan is a consumer who likes your brand or product. Fans may be willing to join a group on Facebook. They may post something positive online about you on their blog or Tweet out news about your latest promotion or sale.
Advocates, on the other hand, go out of their way to evangelize you. They [...]
