We’re beginning the week in great spirits. We’ve had a few wonderful meetings with clients where they say they love what we do and that feels great for sure. We strive to provide unique value to all of our customers by helping them find advocates that will take the message to the masses via word of mouth.
Last week we had the honor of having Paul Dunay as a guest speaker in our word-of-mouth webinar series at Zuberance. Rob Fuggetta (Zuberance founder) and Paul Dunay presented and interacted with hundreds of attendees from a variety of companies. Attendees ranged from marketing managers to C-level execs from Fortune 100 companies to small and medium size businesses.
Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. But is WOM effective in B2B environments? This white paper from Zuberance, an award-winning WOM company driving sales now, examines the top five myths of B2B WOM.