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Brand Advocate

Word of Mouth Rule #9: How much is a Single Advocate Worth?

by Rob Fuggetta on December 7, 2009

In “The Ultimate Answer,” author Richard Owens, the CEO of customer satisfaction company Satmetrix, says a single Advocate of an enterprise software company is worth $565,000, based primarily on the Advocate’s lifetime referral value.

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What’s a Brand Advocate Worth?

by Rob Fuggetta on December 3, 2009

Advocates are customers and others who recommend your brand and products to friends and colleagues. Advocates serve as a Virtual Salesforce for your company, spreading positive Word of Mouth and boosting demand.
So what’s a Brand Advocate worth?
Advocates are worth 2X to 3X more than average customers, according to Comscore. Compared to average customers, Advocates have  2X to [...]

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Word of Mouth Rule #8: Advocates are your Most Valuable Customers

by Rob Fuggetta on November 30, 2009

Advocates are 2X to 3X more valuable than average customers, according to studies by Yahoo!, Comscore, Zuberance than others.
Why?

•  Advocates drive sales. Advocates not only are about twice as likely to recommend their purchases to friends than non-Advocates, but their friends also buy the recommended products two to three times more often. (see chart below [...]

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