Searching on Google, YouTube or other social media sites for a brand, one would likely find some of the best ads or reviews that produced by brand advocates than by some agency.
One of my friend started following Honda Element Flickr group and end-up buying this car, so content by advocates influenced him to do that. [...]
Creating and leveraging a thriving group of Advocates should be the #1 mission for your company.
Advocacy is the key to business success. Companies with higher advocacy levels and positive WOM grow revenues two times faster than companies with low advocacy levels and negative WOM, studies by the London School of Economics and others have found.
Example: [...]