Here is a recording of our latest Zuberance webinar where Ted Rubin and Rob Fuggetta talk about how social media and particularly brand advocates are changing the marketing landscape. There are some great tips by Ted an Rob on how to move beyond monitoring and how to start driving sales with social media. By the [...]
Ted is a pioneer in the social media and social marketing field. Ted has been able to weave social media into the DNA of his company and not only as an afterthought or silo. You can read more about how Ted has been able to do this here. Rob Fuggetta, CEO and Founder of Zuberance, will compliment Ted’s presentation with tips on how your company can energize brand advocates and turn that into sales.
EyesLipsFace, under Ted’s leadership, has been at the forefront of social marketing and innovation by using social media to turn advocates into sales and quantifiable ROI. According to a study by Zuberance, the advocate channel outperforms more traditional online marketing channels like search engine marketing and display by a factor of five on average. EyesLipsFace has been able to tap into that advocate channel by energizing their passionate customers and turning them into a large virtual sales force that is driving quantifiable sales.
