The recording below is from our recent webinar, “5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and Positive Word of Mouth by Mobilizing Their Brand Advocates” featuring social marketing success stories from Intuit, Microsoft, NetApp, Webroot, and Symantec. The speaker was Founder/CEO of Zuberance, Rob Fuggetta (@robfuggetta).

Key Takeaways:

• Brand Advocate definition: Highly-satisfied customers and others who pro-actively recommend brands or products without being paid.
• Brand Advocates are a different breed- They are 2X more active content creators and 4X more likely to share great product experiences.
• On average, 50% of a company’s customers are Brand Advocates.
• Identify your brand’s Advocates by asking The Ultimate Question: On a scale from 1-10, how likely are you to recommend our brand or products to your friends? (9′s and 10′s are Advocates.)
• Advocate marketing has a sales conversion rate of 5% or higher compared to traditional marketing at less than 1%.
• Webroot Advocates have created 5,500 reviews and rated their security software an average of 4.5 out of 5 stars.
• NetApp is seeing an 80% in-bound click rate from offers shared by their Advocates to their social networks.
• Intuit has identified a brand army of 30,000 Advocates. 11,000 Intuit Advocates. have recommended Intuit through reviews and offer sharing.
• For a particular campaign, 96% of Microsoft SMB’s Advocates shared an offer with their Facebook friends.
• Norton’s sales jumped $25 million and their ratings doubled on Amazon after energizing Norton Advocates.

To learn more about the benefits of energizing Brand Advocates, download our whitepaper, “The ROI of Energizing Brand Advocates.”

-Cara Fuggetta, Marketing Manager, Zuberance

The recording below is from our recent webinar, “3 Case Studies in 30 Minutes: How Three Health and Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates” featuring social marketing success stories from 24 Hour Fitness, Club One, and Anytime Fitness. The speaker was Founder/CEO of Zuberance, Rob Fuggetta (@robfuggetta).

Key Takeaways:

• Brand Advocate definition: Highly-satisfied customers and others who pro-actively recommend brands or products without being paid.
• Brand Advocates are a different breed- They are 2X more active content creators and 4X more likely to share great product experiences.
• On average, 50% of a company’s customers are Brand Advocates.
• Identify your brand’s Advocates by asking The Ultimate Question: On a scale from 1-10, how likely are you to recommend our brand or products to your friends? (9′s and 10′s are Advocates.)
• Advocate marketing campaigns yield an 86% click-through rate vs. 5% for traditional marketing.
• Club One has identified 8,800 Advocates who have shared over 16,000 Club One offers with their social networks.
• Anytime Fitness has energized their brand army to share over 1,000 offers driving trials and memberships.
• 24 Hour Fitness has mobilized their 90,000 Advocates to publish over 2,600 reviews to Yelp.

To learn more about how Fitness companies are turning their Brand Advocates into a marketing force, download our whitepaper, “Club One Gets 9X ROI by Energizing Brand Advocates.”

-Cara Fuggetta, Marketing Manager, Zuberance

5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and positive Word of Mouth by Mobilizing their Brand Advocates

Date: Wednesday, December 14, 2011

Time: 11:00 AM PST/2:00 PM EST

Join the conversation on Twitter: #zuberance

CLICK HERE TO REGISTER NOW

Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. In fact, many software companies get more than half their business from Word of Mouth. In today’s social-media-connected world, the voice of your customers on blogs, social networks, and third party review sites such as Amazon is more influential than ever. But how do software marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?

Register now to attend this free webinar featuring real-world success stories from:

• Intuit
• Microsoft
• Webroot
• NetApp
• Corel

Participants will learn how to:

• Identify and energize your best customers (AKA Brand Advocates)
• Boost ratings and increase positive reviews on Amazon and other review sites
• Generate leads and drive sales via social media
• Measure the impact of mobilizing Brand Advocates

All participants will receive a free whitepaper, “The ROI of Energizing Brand Advocates.”

Expert Speaker: Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”

REGISTER NOW

3 Case Studies in 30 Minutes: How Three Health and Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates

Date: Tuesday, December 13, 2011

Time: 11:00 AM PST/2:00 PM EST

Join the conversation on Twitter: #zuberance

CLICK HERE TO REGISTER NOW

Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. In fact, most health and fitness companies get more than half their business from Word of Mouth referrals. In today’s social-media-connected world, the voice of your members on blogs, social networks, and third party review sites such as Yelp is more influential than ever. But how do health and fitness marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?

Register now to attend this free webinar featuring real-world success stories from:

• 24 Hour Fitness
• Club One
• Anytime Fitness

Participants will learn how to:

• Identify and energize your best customers (AKA Brand Advocates)
• Boost ratings and increase positive reviews on Yelp and other review sites
• Generate referral leads and drive sales via social media
• Measure the impact of mobilizing Brand Advocates

All participants will receive a free whitepaper, “Club One Gets 9X ROI by Energizing Brand Advocates.”

Expert Speaker: Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”

REGISTER NOW

Getting more fans and followers is great. Finding your Brand Advocates and energizing them to generate Social Recommendations is even better.

REGISTER NOW

Date: Wed, Oct 26, 2011
Time: 11am-12pm PST
Twitter hashtag: #LikesToLeads
Sponsors: Zuberance & Gleanster

Many marketers today are focused on building their social following on Facebook, Twitter, and other channels. However, clicking a ubiquitous “Like” or “Follow” button is the lowest common denominator when it comes to showing brand affinity. To gain true social marketing value, companies should identify their most enthusiastic fans and followers (AKA Brand Advocates) and energize them to share recommendations to their social networks. That’s exactly what Top Performers are doing, according to new Gleanster research. How they’re doing it, what technologies, business processes, and organizational resources they’re implementing, what metrics they’re using to track and measure success, and what specific business benefits they’re deriving as a result of their efforts are the focus of this webinar.

Register for the webinar and learn how to:

• Identify your Brand Advocates amongst your fans and followers
• Turn likes into leads
• Reduce customer acquisition costs via your fans and followers
• Energize your fans to generate social recommendations

Featured Speakers:

• Umang Shah (@umang_shah), Social Strategist, Microsoft
• Jeff Zabin (@jeffzabin), Research Director, Gleanster
• Rob Fuggetta (@robfuggetta), Founder/CEO, Zuberance

All registrants will receive a free copy of:

• How Top Performers Leverage Social Networking to Mobilize Brand Advocacy – Gleanster Report
• Turning Fans & Followers into Brand Advocates – Zuberance Report

About the Speakers

Umang Shah, Social Strategist, Microsoft

Umang Shah is a Social Strategist at Microsoft, responsible for engaging customers and partners in the US Small and Midsize Business market.  Prior to Microsoft, he founded Cubed Consulting, a small Integrated Marketing consultancy providing services to emerging and evolving businesses in the San Francisco Bay Area.  During his time at the Xerox Corporation, Umang became a recognized Thought Leader in Customer Marketing and Social Media.  He led a Digital Marketing Team (unofficially) tasked with “making Xerox cool again” through the creative application of emergent technologies.  Umang has served as the Social Media Strategy Advisor to VC Taskforce and was also responsible for launching innovative Customer Marketing programs for BEA Systems and VMware.  Umang is currently based in Bellevue, WA.

Jeff Zabin, Research Director, Gleanster

Jeff Zabin is research director at Gleanster, where his coverage includes social media marketing and monitoring. Until December 2009, he served as vice president and research fellow at Aberdeen Group. Zabin is the author of two bestselling business books: The Seven Steps to Nirvana and Precision Marketing. He has written more than a hundred influential articles in leading trade magazines as well as dozens of popular industry reports. Prior to joining Aberdeen in 2007, Zabin headed up product marketing and led the thought leadership program for the Global Marketing Solutions division of Fair Isaac (FICO) and served as vice president of marketing at Seurat Company, which was acquired by FICO in 2003. Zabin began his career in educational publishing, at Houghton Mifflin, and later served as a Peace Corps volunteer in rural Bolivia. He is a graduate of the University of Wisconsin-Madison.

Rob Fuggetta, Founder/CEO, Zuberance

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”

REGISTER NOW

Below is the recording from our recent webinar on “Secrets of B2B Social Media & Word of Mouth Marketing” during which top marketers with a breadth of experience running B2B marketing shared social media success stories from brands like Intuit, Adobe, Microsoft, and CDW.

We also conducted a poll during the webinar and asked the audience, “How much of your business comes from Word of Mouth?” ANSWER: 48% say that 50% or more of their business comes from WOM. (See results below.)

Make sure to download our “Top 5 Myths of B2B Word of Mouth” whitepaper.

-Cara Fuggetta, Marketing Manager, Zuberance

Zuberance and the Hospitality Sales Marketing Association International (HSMAI) are teaming up for our next webinar, “How to Turn Loyal Customers into Salespeople.”

Register Now!

Date: Thursday, March 10, 2011

Time: 11am PST/2pm EST

Twitter hashtag: #hotelmktg

Hotels and resorts spend billions on marketing and sales promotions trying to lure travelers to their properties and keep them coming back through loyalty reward programs. However, an influential and powerful segment that is often overlooked is Brand Advocates. The value of energizing Brand Advocates goes beyond loyalty. Brand Advocates are highly satisfied customers that pro-actively recommend your properties to their social networks online and offline. Mobilizing Brand Advocates turns your best customers into a cost-effective marketing force, driving sales and positive Word of Mouth.

In this interactive webinar, you’ll learn from hotel industry leaders and social media experts how to energize your Brand Advocates to boost bookings and positive word of mouth.

• How to identify and energize your best customers (AKA your Brand Advocates)
• How leading hotels are leveraging WOM and social media to drive customer acquisition
• How to measure social media marketing ROI
• How to think about the value of Loyalty Programs vs. Brand Advocacy Programs

Featured Speakers:

John Moser, CMO, Denihan Hospitality Group

John Moser has been with DHG for 25 years and currently oversees all aspects of marketing, branding, advertising, public relations, and web strategy for DHG, directing an integrated marketing effort that simultaneously engages current and future guests for the Affinia, James, and Benjamin brands. He was recently named Marketing Executive of the Year for 2008 one of the Top 25 Extraordinary Minds in Marketing by HSMAI.

Robin Korman, Senior Vice President, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel Group

As the senior vice president of loyalty marketing and strategic partnerships, Korman is responsible for the development and management of the company’s loyalty program, customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances. Previously, Korman was senior vice president and general manager at Chase Card Services where she was responsible for overseeing the company’s multi-billion dollar partner credit card portfolio.

Rob Fuggetta, Founder/CEO, Zuberance

Rob is the driving force behind Zuberance’s vision and is ultimately responsible for all aspects of Zuberance’s business including product, engineering, operations, customer success, and sales and marketing. He has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was a former partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business.

A copy of the whitepaper, “Energizing Brand Advocates and Increasing Your Social Media ROI” will be available to all registrants.

Register now!

In the first installment of the Social Media ROI Webinar Series, host David Spark (@dspark) leads a high-level discussion about leveraging the power of social media to achieve B2B marketing objectives.

• First, Paul Dunay (@pauldunay), Global Managing Director of Services and Social Marketing for Avaya, outlines how the enterprise communications giant streamlined and fortified its approach to social media — and how it has been able to quantify the ROI.
• Next, CDW’s Sr. Segment Marketing Manager, Lauren McCadney (@LMcCadney), shares the online retailer’s strategic approach to tapping social media networks to drive sales, build its brand, provide responsive customer service, and authentically engage with important customers.
• Finally, Rob Fuggetta (@RobFugetta), Founder and CEO of Zuberance (@zuberance), offers three essential tips for B2B marketers looking to use social media to identify and activate their brand advocates.

The show also features questions from the Social Media ROI Webinar Series live audience.

Show is just under an hour. You can listen and watch the synced Slidecast below, stream the audio, or download the show to listen later. To make sure you don’t miss a single episode of the Social Media ROI Series in the future, please subscribe to our podcast.

Subscribe via iTunes
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You can also just listen/download the audio alone here.

Social Media ROI Series - Making Social Media Work in B2B [ 59:01 ] Play Now | Play in Popup

The panel for our upcoming webinar, “Your Brand Advocates- How to Find Them and What They Are Worth,” will feature four social media practitioners that work with large consumer brands on a daily basis. Kety Esquivel (Ogilvy), Esteban Contreras (Samsung), Frank Eliason (Comcast) and Rob Fuggetta (Zuberance) help brands improve their digital presence through new media channels. The webinar promises to be a lively one as the four pillars of digital marketing are represented here; the agency side with Ogilvy, the technology side with Zuberance, the customer support side with Comcast, and the consumer brand side with Samsung. Sign up today as space is limited.

The panel will discuss:

• How to find and engage your Brand Advocates on Twitter, Facebook, LinkedIn, Google Buzz and more
• How to determine the value of a Brand Advocate so you can get real ROI on your social media effort

The panel will be available to answer your questions and explore new ideas.

Webinar Date: Wednesday, July 28, 2010 at 10 AM PDT/ 1 PM EDT

Frank Eliason, Senior Director, National Customer Operations at Comcast

Frank’s experience and goals are centered around creating the right experience for customers, and utilizing a variety of channels to reach them. Frank has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently, Frank works within the social and digital media to better measure, understand and assist customers. Doing so, Frank is defining the next generation of Customer Service. Follow Frank on Twitter (@comcastcares).

Kety Esquivel, VP of Digital Influence at Ogilvy

As a VP of Digital Strategy at Ogilvy, Kety provides a clear understanding of what’s important and relevant in the digital landscape to clients and their audiences. At Ogilvy Kety is a key architect in building the next generation agency focused on high impact word of mouth marketing. Kety provides clients with the strategies and solutions necessary toconnect with customers and constituencies across the digital landscape. Follow Kety on Twitter (@KetyE).

Esteban Contreras, Social Media Lead for Samsung

Esteban is the Social Media Manager for Samsung Electronics USA. He leads all Samsung Electronics efforts on Facebook, Twitter, YouTube, Flickr, and Google Buzz, as well as the integration of Social Media with other digital marketing strategies. Follow Esteban on Twitter (@socialnerdia).

Rob Fuggetta, Founder and CEO of Zuberance

Rob is the driving force behind Zuberance’s vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance’s business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. Follow Zuberance on Twitter (@zuberance) or become a Zuberance Facebook Fan.

Join us this Wednesday, January 27th at 11 am PT for an interesting conversation with Ted Rubin, CMO of E.L.F.  Cosmetics.

VIEW THE RECORDED WEBINAR HERE

Ted is a pioneer in the social media and social marketing field. Ted has been able to weave social media into the DNA of his company and not only as an afterthought or silo. You can read more about how Ted has been able to do this here. Rob Fuggetta, CEO and Founder of Zuberance, will compliment Ted’s presentation with tips on how your company can energize brand advocates and turn that into sales.

WHEN: Wednesday, January 27, 2010 11:00 AM PDT; 2 PM EDT

Click here to register

Free raffle for attendees: Two Master Makeup Collections courtesy of E.L.F Cosmetics

Learn:

• How to identify and engage your Brand Advocates
• How to mobilize your Brand Advocates to boost sales
• How to measure Social Media ROI

How to follow the webinar?

1. Dial in to the webinar (Powered by GoToMeeting. You will need a few minutes to setup your computer if this is the first time you are using GoToMeeting
2. Ask questions and post comments to Twitter using the hash tag #sm2sales
3. Post comments in this post