Posts tagged as:

WOM for B2B

Webinar: Secrets of B2B Word of Mouth (December 9, 2009)

by Rob Fuggetta on December 7, 2009

The subject of the webinar is how B2B marketers can leverage the power of Word of Mouth to drive sales.

Our special guest is Paul Dunay from Avaya, an award-winning B2B marketer and the author of “Facebook Marketing for Dummies.” Paul’s one of the top marketing bloggers and a social media expert with a large following on Twitter.

{ 1 comment }

Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

What’s a Brand Advocate Worth?

by Rob Fuggetta on December 3, 2009

Advocates are customers and others who recommend your brand and products to friends and colleagues. Advocates serve as a Virtual Salesforce for your company, spreading positive Word of Mouth and boosting demand.
So what’s a Brand Advocate worth?
Advocates are worth 2X to 3X more than average customers, according to Comscore. Compared to average customers, Advocates have  2X to [...]

{ 1 comment }

Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

Word of Mouth Rule #8: Advocates are your Most Valuable Customers

by Rob Fuggetta on November 30, 2009

Advocates are 2X to 3X more valuable than average customers, according to studies by Yahoo!, Comscore, Zuberance than others.
Why?

•  Advocates drive sales. Advocates not only are about twice as likely to recommend their purchases to friends than non-Advocates, but their friends also buy the recommended products two to three times more often. (see chart below [...]

{ 0 comments }

Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

← Previous Entries