Last week we had the honor of having Paul Dunay as a guest speaker in our word-of-mouth webinar series at Zuberance. Rob Fuggetta (Zuberance founder) and Paul Dunay presented and interacted with hundreds of attendees from a variety of companies. Attendees ranged from marketing managers to C-level execs from Fortune 100 companies to small and medium size businesses.

We hope you all found the webinar useful!

A recording of the webinar is posted below. Please feel free to contact us if you have follow up questions on the webinar below. Alternatively please feel free to post questions on the comments or follow ZuberanceWOM on twitter.

Check out Twitter for more useful snippets on B2B word of mouth marketing given by the speakers during the webinar. The Twitter tag is #WOM4B2B

Peers and colleagues are the the most important and influential source of information for business decision makers, a recent Forrester study showed.

Forrester interviewed over 2,000 business decision makers in telecom and networking, security, and business services. In all three segments, business decision makers rated Word of Mouth as the most important and influential source of information for purchase decisions.

How can you harness the power of Word of Mouth to drive sales now? Register now for our upcoming webinar on June 24, 2009 to learn more:www.zuberance.com/webinar.