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WOM Rules

WOM Rule #10: Don’t Spam Your Advocates

by Rob Fuggetta on December 23, 2009

The problem is this: nearly every day in December, Tommy Bahama’s marketing department has been sending me emails urging me to buy more now. This annoying, non-stop email blasts is exactly the wrong way to treat Advocates.

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Top 9 Word Of Mouth Rules For Building Successful Marketing Programs

by Rob Fuggetta on December 8, 2009

Here is a list of best practices about word of mouth marketing that we have developed and that are the base behind the successes we’ve been able to achieve for our customers. These rules are at the core of what we believe is the power of the advocate.

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Word of Mouth Rule #9: How much is a Single Advocate Worth?

by Rob Fuggetta on December 7, 2009

In “The Ultimate Answer,” author Richard Owens, the CEO of customer satisfaction company Satmetrix, says a single Advocate of an enterprise software company is worth $565,000, based primarily on the Advocate’s lifetime referral value.

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Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

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