Posts tagged as:

word of mouth

Top 5 Myths of B2B Word of Mouth Marketing (Whitepaper)

by Rob Fuggetta on December 9, 2009

Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. But is WOM effective in B2B environments? This white paper from Zuberance, an award-winning WOM company driving sales now, examines the top five myths of B2B WOM.

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Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

Top 9 Word Of Mouth Rules For Building Successful Marketing Programs

by Rob Fuggetta on December 8, 2009

Here is a list of best practices about word of mouth marketing that we have developed and that are the base behind the successes we’ve been able to achieve for our customers. These rules are at the core of what we believe is the power of the advocate.

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Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

Webinar: Secrets of B2B Word of Mouth (December 9, 2009)

by Rob Fuggetta on December 7, 2009

The subject of the webinar is how B2B marketers can leverage the power of Word of Mouth to drive sales.

Our special guest is Paul Dunay from Avaya, an award-winning B2B marketer and the author of “Facebook Marketing for Dummies.” Paul’s one of the top marketing bloggers and a social media expert with a large following on Twitter.

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Contact us to boost Leads & Sales Now

Phone us to 415.264.1821 or email us at matt@zuberance.com

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