All About Brand Advocates and Social Marketing
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WOM_RulesWhy are Brand Advocates so influential? It boils down to two words: trust and reach. According to Forrester Research, 94% of consumers trust Word of Mouth recommendations. Only 14% trust online ads. (See below.)

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Empowered by social technologies, Brand Advocates have massive reach. As we pointed out in WOM Rule #5, on average each Brand Advocate reaches a minimum of 150 people. A company with 100,000 Advocates can thus reach 15 million prospects with highly relevant, trusted messages.

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One Response to Word of Mouth Rule #6: Brand Advocates are 5X More Influential than Paid Media

  1. Pingback: 5 Ways to Get your Nonprofit Blog Posts Shared on Social Media: S.S.T.S. Series Part II - Clairification

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