All About Brand Advocates and Social Marketing

WOM_RulesWhy are Brand Advocates so influential? It boils down to two words: trust and reach. According to Forrester Research, 94% of consumers trust Word of Mouth recommendations. Only 14% trust online ads. (See below.)


Empowered by social technologies, Brand Advocates have massive reach. As we pointed out in WOM Rule #5, on average each Brand Advocate reaches a minimum of 150 people. A company with 100,000 Advocates can thus reach 15 million prospects with highly relevant, trusted messages.


One Response to Word of Mouth Rule #6: Brand Advocates are 5X More Influential than Paid Media

  1. Pingback: 5 Ways to Get your Nonprofit Blog Posts Shared on Social Media: S.S.T.S. Series Part II - Clairification

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>